About us
COOSH is a Ukrainian brand specializing in clothing, footwear, and accessories, founded and managed by influencer Alina Frendiy. Starting as a small showroom in 2017, the brand has grown into a recognizable label with its own production facilities and showrooms in Kyiv, Ternopil, Lviv, and Odesa.
COOSH is distinguished by its Scandinavian minimalist style accented with standout details. The brand represents integrity and maturity, crafting apparel for those who value timelessness, quality, and authenticity.
Within COOSH, there is also a premium line called COOSH Select. This line stands out for its architectural and oversized designs, its distinct character, and a philosophy that fully embodies Alina Frendiy’s vision and style.
Thanks to its in-house production process, COOSH guarantees the highest quality for every item, offering a range that not only highlights external beauty but also reflects the inner world of its wearers.
A unique feature of COOSH is COOSH Cafe, located within its showrooms. Visitors can enjoy seasonal beverages and try the brand’s signature banana milk matcha, which has become an emblem of COOSH.
COOSH products promise quality and uniqueness. Each piece tells a story, enhanced with sophisticated details that contribute to a sense of completeness. COOSH encourages dressing not just to impress, but to express. To express yourself.
Mission
To reflect individuality and the inner world of each person through unique, high-quality, and authentic clothing designed with a focus on timelessness and style.
Vision
COOSH aspires to be more than just a brand. Its vision is to embody individuality inspired by minimalist aesthetics and elegance, seamlessly blended with masculine elements.
Values
Authenticity, quality, community, expertise, respect, and integrity.
Recent Developments
2023 marked a significant year for COOSH with the introduction of its social mission—raising awareness about mental health. This led to the launch of the large-scale MENTAL SUPPORT SWEATER campaign in collaboration with the Mindly platform. The campaign aimed to promote self-care and mental well-being. Over time, COOSH established the COOSH CLUB, a community of like-minded individuals brought together by the brand’s aesthetics and values.
One of the brand’s most memorable initiatives was the installation of a photobooth in the heart of Kyiv for Valentine’s Day. Thousands of people visited to capture instant photos with their loved ones, creating cherished memories. The photobooth became a true symbol of COOSH, leaving a lasting mark.
COOSH continues to set high standards and delight its customers with innovative partnerships. For Self-Care Month, the brand teamed up with the Honey confectionery to create a pop-up featuring mochi ice cream. Visitors could enjoy the Japanese dessert and take a moment for self-care, stepping away from their daily routines.
In 2024, COOSH underwent a rebranding that introduced the now-famous INTEGRITY monogram. This new emblem symbolizes wholeness, as all the letters in the brand name come together to form a unique logo. This step reinforced COOSH’s positioning and established a distinctive visual identity.